Fractional SEO, ASO & Digital Growth Advisor ✦
About
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Strategic Organic Growth Built for Competitive Markets
Hi everyone! My name is Dmitry Kozyar. For over 18 years, I’ve been building and scaling organic growth strategies across international markets. From fintech platforms to digital products, I help companies turn search visibility into sustainable revenue.
My approach combines technical SEO, ASO, and strategic growth leadership — focusing on impact, not vanity metrics.
10+ Markets
Europe, LATAM & Southeast Asia
Full-Funnel Expertise
SEO • ASO • Technical • Content • Strategy
80% in Top 10
Across priority keyword clusters
How I Work
From Audit to Revenue Impact
Audit & Growth Diagnosis
I conduct a deep audit of your SEO, ASO, technical structure, and competitive landscape to identify high-impact growth opportunities.
Strategy & Prioritization
I design a focused growth roadmap aligned with business goals — targeting revenue-driving keywords and scalable acquisition channels.
Execution & Leadership
I guide internal teams or external partners, ensuring strategic execution without adding operational overhead.
My Services
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Organic Growth That Compounds
01
Remove technical blockers that cap organic growth: crawlability, indexation, performance, and architecture—so your content can rank and your releases don’t break SEO.
What’s included: Technical audit + prioritized fixes; CWV/performance plan; internal linking & templates; rendering/JS SEO checks; measurement hygiene.
02
Build a content engine that captures demand across the funnel and turns keyword clusters into landing pages designed to convert—not just to attract traffic.
What’s included: Keyword clustering → page map; editorial + refresh plan; on-page frameworks; pSEO templates; conversion-first content QA.
03
Improve app store discoverability and conversion by aligning metadata, semantics, and creatives with real search demand and user intent.
What’s included: Semantic mapping; metadata optimization; localization strategy; creative testing plan; ratings/reviews & trust drivers.
04
Scale organic growth across regions with the right site structure, localization workflow, and market-specific demand strategy—without cannibalization.
What’s included: Market entry research; structure (subfolder/subdomain) guidance; hreflang + governance; localized keyword mapping; rollout checklist.
05
Ongoing senior leadership to keep priorities clear and execution sharp—weekly planning, decision-making, and quality control without full-time overhead.
What’s included: Weekly cadence + roadmap governance; team/agency direction; initiative scoring; experiment framework; stakeholder updates tied to impact.
Proof / Signals / Outcomes
What Partners Value Most
Revenue-first prioritization
Head of Growth
We stopped debating ‘nice-to-have’ SEO tasks. The roadmap was scored by impact and effort, so engineering and content shipped the right things first. Delivered a scored roadmap + a 30/60/90-day backlog with owners per initiative.
High-output execution
Program Manager
Weekly cadence, fast feedback loops, and high standards. It felt like having a senior owner for organic growth — without adding a full-time headcount.
Technical clarity for dev teams
Engineering Lead
Clear tickets, clear acceptance criteria, no vague ‘SEO wants this’. The technical work became predictable: diagnose → fix → verify → monitor.
International mindset
Expansin Manager
Instead of copy-pasting one market’s playbook, we mapped demand and intent per region, then localized structure and messaging without breaking the core strategy. Created market packs per region (keyword clusters, page map, hreflang notes, rollout checklist).
ASO changes you can test
App Marketing
Metadata and creatives were treated like experiments, not opinions. We left each cycle with a hypothesis, a test plan, and a decision rule. Built a semantic map → metadata brief → localization checklist to run repeatable release cycles.
Stakeholder trust
Founder
No fluff reporting. Updates were short, tied to outcomes, and honest about trade-offs—so leadership could make decisions quickly. One-page weekly SEO and ASO updates — no vanity dashboards.
Turn SEO & ASO Wins Into Revenue Impact
Use the form to reach out. I keep it simple — name, email, and a short message is enough to start.
FAQs
Frequently Asked Questions
Fractional means senior-level SEO/ASO leadership part-time: you get strategy, prioritization, and execution oversight without hiring full-time. It works best when you need accountability and a roadmap, but want to keep your team lean.
We begin with a short intake to align on goals, constraints, and data access, then I deliver a prioritized roadmap and a clear execution plan. Then we move into weekly execution: align priorities, implement changes, validate results, and iterate.
I’m hands-on: I can lead execution through your internal team, external partners, or a hybrid setup. My job is to make work shippable — clear tickets, acceptance criteria, QA, and stakeholder updates—so recommendations don’t die in a doc.
At minimum, I’ll need a single point of contact, access to your analytics/search tools, and a dev/content owner who can implement changes. If internal bandwidth is limited, we’ll align upfront on what I own vs. what your team or partners will deliver.
SEO and ASO timelines depend on your baseline, competition, and how fast changes implement, but we focus on early leading indicators first (issues fixed, pages shipped, experiments launched). Revenue impact typically follows after the system is running consistently and iterations compound.